The ninety-day outbound sprint

We build your outbound engine. You keep it.

For sales-led B2B companies past €1M a year, with contracts above €15,000.

Your buyers can be local businesses or tech companies.
Three weeks to first send. Ninety days to a working engine, and every asset stays in your name.

Size my marketThirty minutes. We count your market live, whether or not we work together.

Your outbound engine Running

Step 0101 · Set the right target

Define your exact buyers. Stop spending money on bad accounts.

01The Outbound Breakdown

Cold email fails for six clear reasons.

Each one wastes budget on its own. Together they burn the market.

Tool A TAM: 12,000 Accounts

Tool B TAM: 4,000 Accounts

Variance: 3x

A market you never counted

Your addressable market is a guess from one filter in one tool. Ask two tools the same question and the answers differ by three times.

Scraped_List_v1.csv180 days old

0 Intent Signals

Old lists, no signal

A scraped list, months old, with no reason to contact this company this week. A merge tag is not a reason.

Primary DomainInvoices & Billing

BouncesCritical

Your domain pays

No separate sending setup, no warmup, no bounce watch. Six months later your invoices start landing in spam.

SDR Schedule Today

Manual List Cleaning6 hrs

Active Conversations0 hrs

Sellers not selling

You hired someone to be in conversations. They build lists instead. Your most expensive hour does your cheapest work.

5 Subscriptions • 0 Systems

Tools, not systems

Each tool is excellent alone and none of them talk to each other. Five subscriptions later you do not have a machine, you have five.

Market Burn

Send more, learn nothing

Nobody can say which segment answered, to which message, at what cost. So the only lever left is volume, and the market burns.

02The Difference

You own the engine. That is the difference.

Comparison

Hire an SDR

dealbound

A tool or AI SDR

Another agency

Build it internally

Built in your name, from week one

Yours, but they build it by hand

Yes

Another login, another subscription

Runs on their domains, not yours

Yours, if you have the team

Fixes the data, not just the sending

They inherit whatever list exists

Yes

One layer of it

Campaigns, not plumbing

A six to twelve month project

A reason behind every touch

Depends who you hired

Yes

Volume, at speed

Varies by account manager

You design it yourself

Systems plus human judgment

Human, no system

Yes

System, no human

Varies by team

You build both

What you pay before anything works

Salary, benefits, a ramp

A build fee, then only meetings that happen

A subscription

A retainer from day one

Salaries and tools

What is left at the end

It leaves when they do

A working engine and the playbook behind it

Rented, it stops when you stop paying

The pipeline stops with the contract

Yours, if it ships

dealbound

Built in your name, from week one
Yes
Fixes the data, not just the sending
Yes
A reason behind every touch
Yes
Systems plus human judgment
Yes
What you pay before anything works
A build fee, then only meetings that happen
What is left at the end
A working engine and the playbook behind it

Hire an SDR

Built in your name, from week one
Yours, but they build it by hand
Fixes the data, not just the sending
They inherit whatever list exists
A reason behind every touch
Depends who you hired
Systems plus human judgment
Human, no system
What you pay before anything works
Salary, benefits, a ramp
What is left at the end
It leaves when they do

A tool or AI SDR

Built in your name, from week one
Another login, another subscription
Fixes the data, not just the sending
One layer of it
A reason behind every touch
Volume, at speed
Systems plus human judgment
System, no human
What you pay before anything works
A subscription
What is left at the end
Rented, it stops when you stop paying

Another agency

Built in your name, from week one
Runs on their domains, not yours
Fixes the data, not just the sending
Campaigns, not plumbing
A reason behind every touch
Varies by account manager
Systems plus human judgment
Varies by team
What you pay before anything works
A retainer from day one
What is left at the end
The pipeline stops with the contract

Build it internally

Built in your name, from week one
Yours, if you have the team
Fixes the data, not just the sending
A six to twelve month project
A reason behind every touch
You design it yourself
Systems plus human judgment
You build both
What you pay before anything works
Salaries and tools
What is left at the end
Yours, if it ships

03Outbound Architecture

How the engine is built

Clean data, a reason to write, deliverable sending, and replies routed straight to you.

Built in weeks one to three

TAM sizing

Sales NavigatorApollo

ICP matrix

Clay

Sending infrastructure

Instantly

01Signals

01 · Signals

Signal detection

Find the accounts that just moved. Hiring, funding, a new market, or a stack change.

ApifySerper.devTheirStackRB2BOctoparse

02Sourcing

02 · Sourcing

Sourcing accounts and contacts

Accounts matching the ICP, then the people who matter: decision-maker, champion, and user.

Sales NavigatorApolloOcean.ioStore LeadsAI ArkJungler

03Data

03 · Data

Data waterfall

Find the address, verify it, and decide what happens when there is none. Four providers run in cascade. Catch-all domains are handled separately. No valid email routes to LinkedIn.

ColdIQProspeoHunterFullEnrichNeverBouncePython

04Scoring

04 · Scoring

Scoring and tiering

Not every account deserves the same effort. The score sets the channel mix and research depth.

Tier A · High intent

Email + LinkedIn + manual research per account

Tier B · Signal-based

Email + LinkedIn

Tier C · Firmographic fit

LinkedIn, then email

Claude CodeClayFibbler

05Message

05 · Message

Message

A reason this account, this week. The frame stays fixed while one angle changes.

The frame

Subject: Four words, lowercase, no pitch
Open: A reason this account, this week
Body: Their problem in their words, and what changes
Ask: One easy next step

No deck, no calendar link, no “quick chat?”

One variable changes every two weeks

Problem-ledOffer-ledValue-ledTrigger-led

06Send

06 · Send

Send and route replies

Sequences run across email and LinkedIn. Every reply lands in your inbox, is logged in your CRM, and pings your Slack.

InstantlyLemlistHeyReachHubSpotAttioSlack

07Call prep

07 · Call prep

Sales enrichment and call prep

Before your seller takes the call, the account arrives with context: the company, the trigger, the people, and their words. Your team starts on the second question.

ClayOcean.ioHubSpotAttio

08The loop

08 · The loop

The loop

Your calls get recorded. What buyers said comes back as verbatim and rewrites the targeting and message. Every two weeks.

Fathomtl;dvFireflies

04Onboarding

Three weeks to first send.
Ninety days to a working engine.

01Week 1

Strategy

You end the week knowing exactly who to sell to and what to say to them.

Count the addressable market
Set the ICP and the buying persona
Sharpen the offer and pick the angles

02Weeks 2 to 3

Build

Everything is built before anything sends. You see the list and the messages before they go out.

Domains and inboxes opened in your name
Account list built and verified
Sequences written and approved by you

03From week 4

Live

Sequences run, replies come straight to you, and the message changes based on what actually answered.

Campaigns live across email and LinkedIn
Every reply routed to your inbox
New variant tested every two weeks

04Day 90

Yours

You know which segment answered, to which message, at what cost. And the engine stays with you.

Full performance report by segment
Every domain, list and sequence handed over
Keep it in house, or we keep running it

05Scaling

Build the core. Then multiply the pipeline.

Build the core engine during the three-week sprint. Once the first sequences are running, we layer on the next channel.

Sprint phase

Outbound Engine

Data waterfalls, Claude messaging, domain rotation, and Slack alerts.

Active Baseline

Scaling lever 01

LinkedIn Content

Turn founder posts and warm engagement into outbound target lists.

⚡ Higher velocity

Scaling lever 02

LinkedIn Ads

Warm up accounts with native ads prior to direct outreach.

⚡ Warmer outreach

Compound pipeline velocity● Outbound Baseline

M01

M02

M03

M04

M05

M06

The Market Read

We count your market before either of us commits.

Thirty minutes at kickoff, on your ICP, with the counts on screen.

Not an estimate emailed afterwards.

We cross-check two independent sources, because classification systems disagree on the same company and a single filter is always wrong.

We do not guarantee meetings. Anyone who does without looking at your market is selling you volume. If your market cannot carry the engagement, we say so before you sign.

Size my marketThirty minutes. You leave with a number, signed or not.

07The Operator

Who runs this

Four years selling outbound. Two on tech companies, two on local operators. Quota hit every year.

The first version was spray and pray. A bought database, sequences with merge tags, sent to everyone. We spent more time building lists than talking to buyers. It did not work, and it took a while to see that effort was never the problem.

The second was better. Two markets opened from zero, the UK and Canada, run from France, on almost pure outbound. 103% of target. But the stack was still five tools that did not talk to each other, and the results came from working harder rather than from a system that held on its own.

dealbound is the third version. Strategy first, then infrastructure, then AI where it actually removes work instead of adding a subscription. Built by someone who carried a quota, so the systems are designed for closed-won revenue, not for activity.

The full record is on LinkedIn

08Before you book

We screen every engagement against this list

If the left column is you, book the call. If the right column is you, we would tell you on the call anyway.

Best fit

Past €1M a year, sales-led
Contracts above €15,000
A proven offer in your home market
Someone who can take a meeting and close
Your buyers are local operators or tech companies

Not a fit

Self-serve or product-led
Contracts under €15,000
Pre-product-market fit
Nobody free to take the meetings
Anyone who wants a meeting number quoted upfront

The founder selling alone counts. What disqualifies is nobody being available, not the team being small.

09The Model

How you pay

Two lines

A build fee at signature.
Your market counted, the ICP set, infrastructure opened in your name, messaging built and tested.
Then per qualified meeting held.
Not per email sent. Not per reply. Not per no-show.
No retainer for ninety days.
After that, keep the engine or we keep running it, month to month.
Tools at cost, in your name.
No margin on the stack. The accounts are yours from week one.

What counts as a qualified meeting

The account matches the ICP set at kickoff.
The person matches the persona.
They have a real problem in scope.
They accept a commercial conversation.
They show up.

Founding pricing, first three clients. Numbers on the call.

The call

Thirty minutes. We count your market on the call.

On your ICP, with the counts on screen. If your market cannot carry the engagement, we say so there and then. You leave with a number either way.

Size my market

Thirty-minute market readCal.com